Section 1 ( Facebook outdoor advertising)
Headline: Fake news is not our friend.
Body copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertly trained fact-checkers right across the world, seeking to improve the cutting-edge technology that identifies fake news, and giving you all the in-depth background information that you need on the articles that are in your News Feed.
Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU
Insert: Facebook logo
Editing Body copy under 20: Concerning the fake news, Facebook with fact-checkers are working together to give you the truth.
Section 2 ( Next level editing )
Trained fact-checkers were helping Facebook to provide the truth for you.
Section 3 ( Texting and Driving outdoor advertising )
Picture by: Fédération Internationale de l’Automobile 2017
Picture by: Fédération Internationale de l’Automobile 2017
Analyzing the ads ‘Don’t text & Drive’
Using Pharrell William as the road ad, it is a little bit distracting for the drivers because it may cause misunderstanding among the drivers and lead to unconsciousness while driving.
The sign of ‘not using phone’ is too small so that it makes the message of ‘Don’t text & Drive’ not strong enough to persuade the audiences.
The design of the poster seems more like an album of Pharrell William rather than a road ad thus, it may grab audiences’ attention but not the message.
The size of the text is too small so that it makes the audiences hard to read.
Provided unnecessary elements like signature of Pharrell William.
Section 4 ( Making it better )
SMP: Don't text & Drive
Target audiences: Mothers aged 30-50
Part A: 10 headlines
Save your children, don't text while driving.
Hey Mom….,Could you turn off your phone for me.
Isn’t it worth it to vacation with your family, if you are safety #don’t text & drive.
Take care of yourself first before you take care of your food.
If family is important, why don’t you focus on driving.
Don’t because of your phone, your title as ‘Mom’ is gone.
Life only once, so value it by turning off your phone while driving.
Mom we love you, please don’t play with your phone while driving #husband #children.
Remember your children’s future and make it happen by driving safe and avoiding your phone.
Part B: Choose one in particular and justification
The reason why I choose this headline because the target audiences is mothers aged 30-50, by looking at mom in general, most of them seems care and protective about their family’s member more than themselves, especially their children therefore, in this headline I deliberately put family as an important subject on this SMP and attempt to emphasis the point of family by use 2 hashtag on this headline which are children and father/husband so that, it may deliver strong message to all mom among those aged.
Reference:
Fédération Internationale de l’Automobile (10 May 2017) Australian Clubs tune into Pharrell’s texting-and-driving campaign, Fédération Internationale de l’Automobile, accessed 20 April 2021.
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